Spikes Asia: Weber Shandwick étudie comment la Chine transforme les communications mondiales

vendredi 25 août, 2017

This month, Weber Shandwick’s Lydia Lee will take to the stage at Spikes Asia Festival of Creativity, part of the annual calendar of associated platforms from Ascential Events that includes Cannes Lions, eurobest and Dubai Lynx.

The session, “Eastern Promise – How China is Transforming Global Communications” is part of the Market Focus series and scheduled during the first day of the Festival. Lydia will explore China’s journey to become the most advanced (and profitable) e-commerce and social market in the world, the current trends driving growth and the transition from “me-too” market stereotypes to global communications innovation.

Recently named one of Campaign Asia’s 40 Women To Watch, Lydia Lee is Chief Strategist & Executive Vice President, Weber Shandwick China and Head of Technology, Weber Shandwick Asia Pacific. In 2015, she was named one of HotTopics’ 100 Most Influential Tech Agency PR Executives in the World.

You can find details of Weber Shandwick’s session, scheduled noon local time, Wednesday 27 September on the Spotlight Stage, here.

Spikes Asia Festival of Creativity runs from 27-29 September.